
Happy Valley x Big Night:
Cultivating Inspired Communities

Together, let’s cultivate inspired communities, create meaningful experiences, and elevate the minds of New England's most in-demand fans, VIPS, artists, creators, and influential decision makers.

Happy Valley Presents:
Live Music Takeovers
• Hundreds of Live Shows Per Year
• All Genres; Diverse Audiences
• Complete Event Wrap and Branding
• Pre and Post-Event Fan Engagement
• Attention-Grabbing 4K Screens + LEDs
• Branding on BNL Marquee @ TD Entry
• Venue Wifi Gated by Happy Valley
• Recap Videos of Each Branded Event

Happy Valley Presents:
Nightlife Takeovers
• Hundreds of Club Nights Per Year
• EDM/Dance Audiences; Ideal Targets
• Full-Wrap and Event Branding
• Pre and Post-Event Fan Engagement
• Attention-Grabbing 4K Screens + LEDs
• Award-Winning Nightlife Properties

Creative Social
Marketing
• Award-Winning Creative Dream Team
• In-House Video Production Team
• Full-Stack Social Media Team
• Precision Targeting + Data Team
• Experiential + Immersive Design Team
• And More; All Under One Roof

VIP + Talent
Services
• Capitalize on Big Night’s First-Party Data
• Access to Big Night’s 50K+ VIP Members
• Artist Appearances @ Happy Valley*
• Creator/Artist Popups @ Happy Valley*
• 24/7 Dining Concierge for Members*
• 24/7 Nightlife Concierge for Members*
• Premiere Access to Tickets + VIP Tables

Happy Valley
Artist Green Rooms
• Full Takeover of Artist Green Rooms
• Full Brand Wrap, Product, QR Placement
• HDTV Content in Every Room
• Private Artist Wifi Gated by Happy Valley
• Exclusive Artist Offers and Incentives

Happy Valley
Inspired Communities
• Strategic Collab with Big Night Big Heart
• Branded Community Support Initiatives
• Blood Drives, Clothing Drives, Food Drives
• Fitness + Mental Health Programs
• Community Building Workshop

Other Activations
• Big Night Media + Podcast Sponsorships
• Happy Valley Popups
• Cross-Sector Strategic Collabs
• Happy Valley Film Festival
• NFL, NBA, MLB, NHL, UFC Watch Parties